Throughout the past few weeks, we have expanded upon Leo Burnett’s idea of products as personalities. This ad personifies one of my favorite snack time foods and brings to life its desirable qualities. What is most interesting about this ad, and gives it a cute twist, is the fact that it starts off as being another ‘Pillsbury dough boy’ ad where the product is embodied in a cute talking form, but suddenly the character comes to the stark realization that it is still a cookie and is therefore still going to be eaten. The menacing thought of the cute little girl eating her cookie friend who is wearing a birthday hat to her party inserts a weird cannibalistic vibe…only to make the ad more memorable. Have we reached a point where just cute characters aren’t enough to sell a brand; do they need to meet an untimely demise to be sticky? I blame videogames.
This is a TV commerical of a really popular shampoo brand called rejoice. It was banned showing to public because of the content which is considered not suitable for children. Lucky Youtube still has it. The reason I chose this clip is, not only becuase it was banned due to the funny reason, but also because I want to show other students some Hong Kong advertising work that they have never seen before. Rejoice is known as a shampoo that can make hair smooth and soft. So I think this commerical is not aimming to raise awareness of the audiences, but aimming to make audiences have the desire to buy the product. It gives audiences a sense that after they use the product, they can have hair as smooth as the hair of the actress in the clip.
Jingles can be a pretty risky move to make in an advertisement. Viewers are already bombarded with and tuning out to most commercials. Ads that contain jingles, which are often annoying, seem to be up there among commercials to tune out. So why did Subway choose to use a jingle for their 5 Dollar Footlong Ad?
I think in this case… the jingle works. Subway’s 5 Dollar deal is a limited time offer so they want to attract attention to it while it’s there. And it’s a pretty good offer at that, you can get as many toppings as you want (I believe) on an already large sandwich. It’s probably pretty attractive to customers. Quiznos is now advertising “5 Dollar Large Sandwiches”, obviously trying to capitolize on Subway’s strategy.
The jingle is moderately annoying but it’s unusual and the graphics in the Ad which include a flight attendant and Godzilla are different and entertaining. The way MMB (the Ad Agency behind the commercial) used the jingle with the hand signals the people in the Ad make causes it to stick in your mind.
Here’s an article that gives some background on the commercial and the people behind its creation: http://www.slate.com/id/2189472
Is this commercial good or bad? Is the jingle too annoying? If that’s the case… at least it won’t be on the air for too long.
I really like these two ads for the Jordan Brand. These ads are not selling the clothing or the shoes, but a brand image. In fact there is very little product placement in the ads. What the ad is selling is the image. The image began with Michael Jordan and his ability to play basketball, but even after his playing days have been over he is still an icon to sports fans. His narration is used to inspire those watching to work hard, and not be afraid to put themselves out there. He talks about how on the court he made it look easy, but in order to get to that point he had to work hard behind the scenes. What these ads are hoping for is that people will remember Jordan, the work he put in, and what he accomplished and transfer those images towards the shoes and clothing.
I enjoyed this add that Nike did during the peak of Lance Armstrong’s career as a cyclist. The add says alot about Nike as a company, because for the two years Lance was battling Cancer Nike was one of the only companies that kept their sponser with him. I like to think that this add also tells the consumer that Nike is with you in the long run. The add is longer than most adds that Nike puts out. Overall its a great add and hope you enjoy it!
I really like this commercial I found for the BBC version of Antique Roadshow. I think I’m partially a fan because I think the show is hilarious. But I think the shots in this commercial are awesome and it really grabs the viewers attention. They really make the commercial appear cinematic with the dramatic music and slow motion action shots. They have created a very funny scenario out of their show. I think a lot of the comedy will side with people who actually watch the show because it is so funny to see the old peoples reactions when they are told the price of their antique. The end shot of her catching the vase, or whatever it is, really gives it a good finale as well.
This commercial for FedEx is promoting the ground shipping service. They do this in a clever way by saying that, “You can’t judge things by their name.” However, while trying to get this point across to one coworker who believes ground shipping sounds like a slow service, another coworker finds agreement among people like Harry (a man who has a long beard and long hair), Eileen (a woman who is awkwardly leaning while standing), Joy (a woman who is extremely happy she can’t even ), Bob (a man who intensely bobs his head while nodding), and finally, the best one of all, Mr. Turkey neck with his name describing his most “flattering” feature. This commercial is witty and clever because it is going against the idea that you can’t judge things by their name. This is a fun way to go about promoting ground shipping for FedEx and it gets the point across in an entertaining/humorous fashion.
From Esther Nagler:
After watching it several times with one of my roommates my stomach hurt so bad from laughing and then my roommate turns to me and asks ‘what is this ad even for?’ I laughed even harder and said ’some energy drink’ then she replied by saying ‘i’m so going to get one’. Now she was completely kidding and i cant remember the last time we thought it would be a good idea to get an energy drink but if for some odd reason we found ourselves at 7-11 standing in front of the energy drink section i know we would pick this particular one out and laugh and joke the whole time while getting jittery and tweaked out from the drink. Anyway that is totally beyond the point, the point is this commercial is SO hilarious and i can almost bet that every college student can relate to this in one way or another. Point is… watch it and share you experience of your worst walk of shame to the person next to you.
This a very commercial that Budlight made. It even has a web site that is associated with the ad at http://www.budlightapologybot.com where you can send your own apology bot to someone for miscellaneous reasons. The ad was deemed to be too racy for TV, but I don’t find it as racy as it is maybe more so demeaning to women. However, that being said I think a woman would find it hard to not get a laugh or smile out of it.
I have found the website above to be very helpful in all of my advertising classes because it features thousands of fashion ad campaigns. The website includes photographs and videos of ad campaigns as well as a discussion forum for those who choose to participate. The ad campaigns date back years and allow you to search for specific advertisements you may have liked when you read a magazine or saw a billboard. While the website is not solely dedicated to the field of advertising, it is especially interesting for individuals who are interested in fashion advertising.
How do you participate?
First, you should email content to Professor Sheehan. What exactly it is content? It is an ad that you found online (such as a YouTube video), a posting on a blog relevant to advertising, a news story about advertising or another class topic, anything that strikes you as being something you'd like to share with the class. I'll post your content and give you credit. Second, you should read the postings and comment on them. Anyone can comment.
Check the syllabus for specific requirements in terms of number of postings and deadlines, and number of comments and deadlines.
Also, keep an eye out for items that may be on an exam!
