Doggone Good Ads

From Hayley Maxwell
 
http://www.cesar.com/events/advertising.aspx
 
http://www.cesar.com/popimage.aspx?img=/images/events/ads_print2_large.jpg&w=620&h=800
 
http://www.cesar.com/events/video_player.aspx?id=1
 
I thought these Cesar dog food ads were fitting after our discussion in class today about how a cute dog can sell just about anything. After watching these commercials and looking at the print ads that go along with the campaign, I think I would buy just about anything that had this little [...]

Vroom

From Katelyn Thompson
 
I thought this was a very interesting but expensive advertising scheme. The blurred billboard image is supposed to make the consumer feel as thought they are driving at neck breaking speeds, showing what it could be like if they had a Ford Mustang. The according to the site I found this ad on [...]

Go Arsenal!

From Geoff Scones:
 
 

 
I just saw this ad for the first time today while watching the Champions League Semi-Finals on ESPN2. This is probably one of my most favorite ad’s I have ever seen. It puts the viewer in the shoes of a young soccer player who is recruited to play for Arsenal, an English soccer [...]

Summer came (will it?)

From: Megumi Fukaya
Ad from: Meiji Yasuda life office

The reason is why I chose this ad is that this ad is effective to distinguish itself from other ads of life offices. The difference I noticed is that this ad doesn’t explain about its product (about insurance price etc) comparing other ads of life offices. This ad [...]

Idea Book Comes to Life

From Heather Morgan:

This commercial is a perfect example of “Don’t sell me running shoes….make me want to run.” When I buy running shoes, I only marginally think about the actual shoe. I think about myself in the shoes on a long hill, on a foggy morning, out of breath and standing at the top. Companies [...]

A Sneak Peak for Tuesday’s Class

From Brian White:

No matter how many times I see this video I still laugh out loud. The use of expression coupled with the action of the escalator (that doesn’t actually escalate) allows the viewer to understand the feeling of the “caveman.” I also like the claim, “So easy a Caveman Can Do It,” because it [...]

Stanley Steamer ad

From Esther Nagler:

I don’t really think there is much explanation of why this commercial is so good. The dog does most of the explaining me for. I like that Stanley Steamer took this commercial away from ordinary carpet cleaners where they show someone spilling juice on the floor.Yet they used an example of something im [...]

Do you DQ?

From Esther Nagler:
The Dairy Queen Flame Thrower is one of my favorite commercials. Its a pretty old commercial now but every once in a while they will air it and I just love seeing it and crack up every time. I personally dont really enjoy spicy things but for some reason every time i see [...]

Every Sip Gets You Closer

From Danielle Riccardi:

I really enjoyed this ad for Pepsi Stuff, which ran during the Super Bowl this year. The idea that every time you take a sip of Pepsi you get one step closer to Justin Timberlake and his music is very creative. Also the way that he was thrown around the city [...]

Sizzlers from Sisley

From Kyle Blum:
I chose these advertisements because I love when people react to something that is supposed to promote a product. Just like Kenneth Cole and United Colors of Benneton, Sisley, a clothing company in Italy uses controversial situations to help promote their products.
The first ad shows 2 pretty girls doing drugs. The ad [...]