What does this remind you of?

From Catlin Bower:

HEMA is a Dutch department store founded in 1926. They have 150 stores in the Netherlands, along with additional stores in Belgium, Luxemburg, and Germany. HEMA was recently bought out by British investment group, Lion Capital. Since then, HEMA’s website as had an interactive, advertising gimmick that launches as soon as you enter their product site. Check it out and let the computer do the work, don’t touch your mouse: http://producten.hema.nl/

Even though we obviously can’t understand the text on the site, I think this is a good example of new methods of advertising to create a bond with the customer, along with keeping their attention. It gives the consumer a complete overview of the products in a fun way.