Priceless

From Keiichi Hashimoto
 
 

 
These two are TV advertisements of Mastercard. The above is made for U.S.A market. And the bottom one is for Japanese Market. As these two ads show, they are good exmaple that one client uses the same theme and key phrase in the different country. [...]

OK..they gave out the glasses…the ape attacked a lady..

From Elizabeth Heidner
“BokitoViewer”
http://www.ibelieveinadv.com/commons/bokitoviewer.jpg
http://www.scaryideas.com/print/7624/
http://www.ibelieveinadv.com/2008/05/fbto-health-insurance-bokitoviewer/
 
An health insurance company in Holland called “FBTO” provided special glasses toview the Gorilla Bikito at the Rotterdam Zoo. The gorilla attacked a woman on May 18th, who held eye contact with the gorilla, something that aggravates the animals to attack. The glasses FBTO gave out for free are called “BokitoViewers,” they have [...]

Maybe you like them a little, Sho?

From Sho Ito:
 
http://www.ibelieveinadv.com/2007/06/dhl-airmail/
 
This set of print ads for DHL caught my attention when I first saw.  OK, I don’t like DHL.  They lost my baggeges and misdelivered mails, and I would not use them unless there’s no choice.  But I have to say these are just great ads.  Paper planes deliver airmails!  I particullary like [...]

The (Microsoft) Office

From Megumi Fukaya

 
This Ad is microsoft office 2007. This cm is a little scaring for me, because everyone doesn’t notice fire and they are just concentrating a screen. I think this cm tries to tell how amazing a microsoft office is. Fire is very scaring and dangerous for us. We can [...]

W+K

From Lisa Feldhusen:
 
If you didn’t check out Wieden & Kennedy’s website for our first idea book assignment, then you should. I’ve spent a few hours on the website viewing their creative work, and I still feel like I’ve only seen the tip of the iceberg. This Portland-based advertising agency won Advertising Age’s Global Agency of [...]

Using Humor and Ambiguity Works!

From Kimberly Federics:
I came across these Bloom Grocery ads while surfing the web. The website that I originally found these advertisements from completely slips my mind. They had a lot of good ads, but the Bloom campaign was in my opinion by far the best. I think these advertisements are really funny. They do a [...]

Spice up your life!

From Sam Johnson:
Firstly, this ad is hilarious. I selected this ad because I often time change that station during advertisements, but this one keeps me tuned in. The amusing nature of this ad prompted me to post it. In the past, the traditional sporty body wash by old spice was targeted towards middle-younger age men. [...]

RLS

From David Vengel:

This is an ad for Requip, a Restless Leg Syndrome drug. This is a good example of drug companies creating problems for people to sell drugs.  The second video I sent is great. It is the same commercial slowed down and examined by consumer reports. [...]

Staying Tuned In!

From Elissa Gavette:
 
<a href=”http://www.nytimes.com/2008/05/08/business/media/08mtv.html?_r=1&scp=1&sq=mtv+plans+to+increase&st=nyt&oref=slogin”>
This article </a>focuses on an interesting solution that MTV is pursuing in an attempt to answer the question of how to get people to stay tuned in during the commercials. The idea of ads that mimic programming and are sponsored is almost like reverting back to the sponsorship era. An example of [...]

It will never die

From Tim Johnson:
I remembered the WASSUUUP Budweiser campaign, and thought how much it resonated amongst guys especially. Everyone I went for a while you would here people saying WASSSUUUUP. Although it became really annoying, it was impressive how this particular campaign stuck in everyone’s head whether they wanted it there or not. This is a [...]