Heineken and Brand Personality

From Jaren Langenhuysend

 

Here is a commercial for Heineken Beer. I chose this commercial because it shows how the brand views it self. You see the guy spilling beer on himself than instead of trying to clean it her proceeds to try and lick and drink the spilled liquid from his shirt. No normal person would do this. They are trying to show that their beer is that good you shouldn’t waste a single drop. I also thought this was a funny way to show that their beer is that good. I’m not a big fan personally.