From Sho Ito:
http://www.ibelieveinadv.com/2007/06/dhl-airmail/
This set of print ads for DHL caught my attention when I first saw. OK, I don’t like DHL. They lost my baggeges and misdelivered mails, and I would not use them unless there’s no choice. But I have to say these are just great ads. Paper planes deliver airmails! I particullary like the third one with lots of mechanics staring at a paper plane and taking pictures. It’s got a nice sense of humor and beautiful visual execution. They don’t really tell about DHL’s service or benefits, though the ads have “remember when you were a kid” type of message, which would make a good impression on current or potential customers. I’m not sure where these ads were placed, but I bet DHL put them in airports across the world.
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