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This is a blog for class member of J340, Principles of Advertising.
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- How do you participate? First, you should email content to Professor Sheehan. What exactly it is content? It is an ad that you found online (such as a YouTube video), a posting on a blog relevant to advertising, a news story about advertising or another class topic, anything that strikes you as being something you'd like to share with the class. I'll post your content and give you credit. Second, you should read the postings and comment on them. Anyone can comment. Check the syllabus for specific requirements in terms of number of postings and deadlines, and number of comments and deadlines. Also, keep an eye out for items that may be on an exam!
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I really like the feeling of this particular ad. The slow-mo direction coupled with the deliberately cheezy baby-makin music makes for a very dramatic over the top effect. The end result is both silly yet debonair portrayal of GQ. (ya gotta love the part when he hits her nose and she’s all bloody. roflmao!) Normally when I think of gq I think of a superficial and pretentious magazine. This ad has swayed me to look at gq differently however because in a sense it uses humour to humble itself and admit that the ideal man is just a fallacy. If anything I think this ad fits in the affective category because of its use of humour to persuade.