Products as Props

From Hilary Schlager:

 
I immediately thought of this Friends episode (The one with the apothecary table) when we talked about product as props in class. I think it shows how a product can be incorporated so well into a television show. I think that in the case of this episode, the brand placement role is brand [...]

More on Strategy

From Eric Breitenstein:
http://www.businessweek.com/innovate/content/apr2008/id20080425_383266.htm?chan=innovation_branding_top+stories
 
I chose this article because I thought the author did a good job of explaining what companies go through when deciding their strategy. In this case Nike must decide between using resonance with Converse or to position the brand to be more forward thinking. The end strategy is a combination of those two [...]

A Corporate Spokesperson who Isn’t Boring

From Adam Noack:

 
In class the other day we were talking about creative ways to use people in
advertising. Generally, the least interesting types of people to use in
commercials are corporate spokespeople. Fortunately for Daimler Chrysler
(now separate companies Mercedes-Benz and Chrysler), their chairman at the
time of this ad, Dr. Dieter Zetsche (Dr. Z), is both an interesting
individual [...]

Now that is a concept!

From Renee Benton:
I was very impressed when I first starting seeing ads for this Jeep Wrangler campaign. The campaign focused on raising awareness of the new Wrangler coming out. I think there are 2 main reasons why this ad is brilliant.
1. They turned a Jeep into a bug. By doing this they were able [...]

Funniest Ad Ever?

From Esther Nagler:
After watching it several times with one of my roommates my stomach hurt so bad from laughing and then my roommate turns to me and asks ‘what is this ad even for?’ I laughed even harder and said ’some energy drink’ then she replied by saying ‘i’m so going to get one’. Now [...]

An Interesting Strategy

From Caitlin McKean
 
http://www.istartedsomething.com/20071230/vista-advertising-youtube/
 
 
I found this article about how Microsoft has been posting their new Windows Vista ads on YouTube along with video demonstrations made specifically for the site to showcase Vista’s features.  I think this is a smart move on Microsoft’s part because it gives PC owners and potential customers a chance to explore Vista [...]

Just Cute

From Mie Mitsumori
 
 
This is Japanese Mc Donald’s CM.
In US also, we have same type of product,
However, target segmentation is completely different.
In Japan, they target ladies and children.
Cute CM is attractive to not boys and men but ladies and children.
In addition, the CM is very short compared with US CM.
Most of them are 15 seconds or [...]

Scrabble Anyone

From Jamison Merrill
So, here is a very clever, awesome advertising campaign done by Ogilvy, an advertising agency located in Hungary. When I saw these ads I immediately liked them because of the humor and wit in each ad. I like how for each person can perceive these ads in different ways. For me, I immediately [...]