Just Go to Helvetica

From Christina Blaser

http://www.newsweek.com/id/129573
 
If I’ve learned anything about advertising so far, it’s this: nothing is done without a purpose, even down to the typeface.
“Just Go to Helvetica” is an article published by Newsweek magazine by Jessica Bennett. There is also a video that complements the article included on the website called “Fun with fonts”, which is [...]

Can Underarmour compete?

From Walker Clark:

 
I decided to post these two ads (a Nike ad featuring Kobe Bryant and an Under Armour ad showing various athletes) to call attention to Under Armour’s unique marketing strategy in comparison to larger companies like Nike and Adidas.  I find it very interesting that even though Under Armour sponsors a variety of [...]

Fabulous!

From Marina Doering:
 
I am a big fan of the Orbit gum commercials (and also the gum itself). There have been several of these commercials, and each one demonstrates a not very realistic, but still humorous way that Orbit gum can clean up a “dirty mouth”. Not in a I-just-ate-a-piece-of-garlic-bread kind of way, but in a [...]

What does this remind you of?

From Catlin Bower:
HEMA is a Dutch department store founded in 1926. They have 150 stores in the Netherlands, along with additional stores in Belgium, Luxemburg, and Germany. HEMA was recently bought out by British investment group, Lion Capital. Since then, HEMA’s website as had an interactive, advertising gimmick that launches as soon as you enter [...]

Amy Wicks and Professor Sheehan Agree that This is a Good Ad

 

 
I have always been a fan of all the Gap commercials. This one featuring Audrey Hepburn dancing to Back in Black is by far my favorite. One reason I think that Gap chose to go with these kinds of “dancing” ads for a while is because the songs they used would get stuck in people’s [...]

J340 Students Agree: Humor Works

From Christopher Miller
http://www.nothingtoxic.com/media/1126418400/Motorola_Advertisement
I chose this ad because of the use of humor to sell Motorola’s product. The ad starts off with the woman doing a strip tease, in an attempt to pique male viewers interest in the commercial. But the writers of the ad do a good job of getting everyone’s attention by panning to [...]

And yet another Nike ad

From Rachel Mays
 
 

 
GOTTA LOVE IT
 
I love this latest Nike Commercial.  I decided to look at some of Nike’s core values are incorporated into their commericals.
 
1. Driven by Youth - In so many of Nike’s commercials there are youth from around the world that seem to inspire the athletes and the company.  Children are part of [...]

Bonus points since Professor Sheehan likes alpaca

[youtube=http://youtube.com/watch?
From Mara Kanbergs: 
 

Being the YouTube junkie I am, I can’t remember exactly when I stumbled across this ad. Originally, I found the clip through Oxfam’s own YouTube account. They have since taken it down, I’m not exactly sure why. Either way, this is still a wonderful ad! In the U.S., I don’t think I’ve ever [...]

Duh #1

There’s a study out that says that iPhone users are also heavy Internet users (not fat Internet users…we’ll discuss what ‘heavy’ means in this case in class soon.Not sure why someone felt the need to do an entire study for this, but read this anyway: http://blog.wired.com/business/2008/03/survey-confirms.html