The folks at AKQA in San Francisco are sponsoring a contest called Future Lions. The idea is to advertise a brand in a way that you couldn’t five years ago. (Hint: I think they’re talking digital). The deadline is 5/19. As you work on your Portfolio assignments, any terrific ideas should be sent to this contest. Couldn’t hurt!!
Greenpeace has recently evaluated new laptops in terms of how environmently friendly the company is. It is an interesting way to make a decision….research shows that a large percent of consumers related to environmental messages. Would you balance the benefits of a ‘green’ laptop if the ‘performance’ aspects were not as good as a non-green laptop? It is an interesting discussion about whether a ‘green’ message would be appropriate for this product category. The whole story is here: Greenpeace study .
There’s a study out that says that iPhone users are also heavy Internet users (not fat Internet users…we’ll discuss what ‘heavy’ means in this case in class soon.Not sure why someone felt the need to do an entire study for this, but read this anyway: http://blog.wired.com/business/2008/03/survey-confirms.html
An article in Brandweek talks about how Pepsi is starting a new site this summer that will allow viewers to manipulate video content. The whole story is here: Brandweek story .
How do you participate?
First, you should email content to Professor Sheehan. What exactly it is content? It is an ad that you found online (such as a YouTube video), a posting on a blog relevant to advertising, a news story about advertising or another class topic, anything that strikes you as being something you'd like to share with the class. I'll post your content and give you credit. Second, you should read the postings and comment on them. Anyone can comment.
Check the syllabus for specific requirements in terms of number of postings and deadlines, and number of comments and deadlines.
Also, keep an eye out for items that may be on an exam!