Japanese Advertising

From Mie Mitsmori



Not speaking out message clearly is effective.


I chose this TV because this CM shows effectiveness of not speaking out.

When people recognize CM as CM, they tend to feel it is greedy. 

Every body knows that CM is for selling company’s product.

This notion usually is not good image for company.

That is why the companies must avoid this image.

There is very difficult balance they want to tell their message but not indirectly.

They must look for the way to convey their message to many more people.

 People have different ideas because of many reasons, for example, area, age, gender or so.

In this sense this TV CM is really good.

At a glance people can share message with the company. 

Many changing situations mean Dunkin’ Donuts every day.

It is very effective.







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