Greening of ad agencies

From Samantha Marsden

http://www.adweek.com/aw/content_display/news/agency/e3ibbacf24cbb5b53e8a6a2591198c748e6

“The Greening of PHD”  is an article about how advertising agencies are slowly taking steps to provide more environmental- friendly options for advertising clients. This is not just for the ads themselves, but advocates are also encouraging agencies to take greener steps in their offices, such as using recycled paper and following proper bottled water use recommendations. I chose this article because global warming and the world environment is currently the center of many national and international debates and concern. It has also been an argument for America’s presidential elections this year and has received much media attention with films such as ‘An Inconvenient Truth.’ 

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