Spike and Mike

From Joseph Checketts

This ad promotes the shoes through Jordan’s rare athleticism and his style (shoes included). This is a Nike ad that absolutely made the Air Jordan III blow up. These kicks have become the quintessential Jordan’s. The reissued sneaks go for over $200 on ebay. Notice how Mars Blackman (AKA Spike Lee) asks, “is it the shoes” about ten times in the ad. Not the greatest copy writing, but maybe it was the shoes…

I couldn’t afford the shoes at the time (I was 10) but I traded my most cherished baseball cards for a pair of used, black Jordan III’s…wish I kept the cards.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: