Spike and Mike

From Joseph Checketts

This ad promotes the shoes through Jordan’s rare athleticism and his style (shoes included). This is a Nike ad that absolutely made the Air Jordan III blow up. These kicks have become the quintessential Jordan’s. The reissued sneaks go for over $200 on ebay. Notice how Mars Blackman (AKA Spike Lee) asks, “is it the shoes” about ten times in the ad. Not the greatest copy writing, but maybe it was the shoes…

I couldn’t afford the shoes at the time (I was 10) but I traded my most cherished baseball cards for a pair of used, black Jordan III’s…wish I kept the cards.

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