Advertising in a Poor Economy

From Eric Breitenstein:

 

http://www.nytimes.com/2008/04/11/business/media/11adcol.html?scp=17&sq=&st=nyt

 

I found this article from The New York Times discussing the effect of the downturn in the economy on advertising. It explains how recent ads are drawing attention to lower priced or value goods without sacrificing creativity. I thought it was interesting because it ties the creative side of advertising in with more concrete financial trends. I am fascinated by the interaction of these two seemingly opposite realms that exists within the advertising industry. 

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