Another Student who Thinks Target is on Target

From Kelly Dorius



 I’ve always been really intrigued by the artistic and chic advertising of Target commercials. They always pick trendy songs, trendy people, and have brilliant ways of transitioning that always keeps me engaged. These commercials aren’t necessarily straightforward (until the end when the Target symbol appears), but viewers always know that they are Target commercials due to the artistic vibe. I really like their newest commercial (the one I’ve included here). It’s using the “green” effect, that so many businesses are starting to value, but instead of overwhelming viewers with it, it subtly sponsors it. 



2 Responses

  1. These target commercials definitely have very artistic vibes to them. I have been doing some research on target’s marketing strategies lately and was reading about how target puts a lot into their advertising/marketing campaigns with respect to other northwest retail stores (Fred Meyer, Rite Aid etc.). They try to position themselves as the most classy and high quality of the discount retailers. This commercial definitely exhibits that quality.

  2. I have always thought that Target advertisements have been both creative and effective. One reason why I think they are so effective is the fact that they keep the viewer engaged. You never know what is going to happen next. These advertisements are completely unpredictable. However, they flow amazingly and in the end you always know what company is being advertised. I especially like how current and up to date the material is.

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