Blue skying an idea

From Rachel Hom:

Here’s the website and idea in question: http://flogos.net/index.html
This is an interesting website and business proposition about creating more visible logos. The creators make logos or basic advertisements out of natural materials that resemble and act like clouds. I’ve got to admit that it’s an interesting idea, but it scares me a little bit. No longer is an ad a picture of clouds shaped into something, but the clouds themselves. Outdoor advertising is great in that you can be inventive, but 1) Is cheap advertisement a good use of our sky-space?  2) Will the sky become a commodity sooner than we know it? How does anyone feel about this possibility? I think it’s neat if it’s for a purpose, relevant to a message. But a used car sale ad, for example? Uh-uh.
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