High involvement think

From Nicole Jones

I really like this campaign for Nationwide Insurance, mostly because all the current commercials in the insurance industry seem to be only concerned with saving you money. I think that ultimately price is quite important, but there also needs to be other things that differentiate your product. In these ads, Nationwide tries to inform us of things we don’t often consider. Obviously a neighbor throwing furniture out their window onto your car isn’t going to happen to everyone, however many accidents happen beyond your control and without you even in your car. Nationwide is offering protection of your precious vehicle and in unforseen events, they will be “on your side”, all for a low monthly fee! 



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