Brilliant!

From Sho Ito:

This brilliant TV ad is for The Metro Madrid in Spain. I found it while surfing the Internet the other day, and I’m pretty sure it wasn’t aired in US. I love this combination of beautifully executed visuals and calm background music. The tagline “There is a place in Madrid where you can move without limits” doesn’t really sound like a strong message, but it helps to summarize what the ad wants to tell. I also like how this ad gives us a different perspective for what we usually pass over. Who does imagine what’s happening above their heads while they’re riding the subway? Probably no one. Thus the this ad makes us feel more comfortable to ride the metro or even make riding the metro a bit more special. It might not increase the number of riders, but definitely make a positive feeling toward the Metro.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: