From Sho Ito:

This brilliant TV ad is for The Metro Madrid in Spain. I found it while surfing the Internet the other day, and I’m pretty sure it wasn’t aired in US. I love this combination of beautifully executed visuals and calm background music. The tagline “There is a place in Madrid where you can move without limits” doesn’t really sound like a strong message, but it helps to summarize what the ad wants to tell. I also like how this ad gives us a different perspective for what we usually pass over. Who does imagine what’s happening above their heads while they’re riding the subway? Probably no one. Thus the this ad makes us feel more comfortable to ride the metro or even make riding the metro a bit more special. It might not increase the number of riders, but definitely make a positive feeling toward the Metro.


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