Go Arsenal!

From Geoff Scones:




I just saw this ad for the first time today while watching the Champions League Semi-Finals on ESPN2. This is probably one of my most favorite ad’s I have ever seen. It puts the viewer in the shoes of a young soccer player who is recruited to play for Arsenal, an English soccer league powerhouse, and is thrown in the middle of the most intense action. While watching the commercial you feel as if you’re going through a roller coaster ride of the soccer European soccer lifestyle. I think this really grabs the attention of everyone watching. I was watching this commercial with friends who don’t even play soccer and the said it was the best commercial they have ever seen. I really like how Nike is using fast pace action and intensity to draw in the viewers. They really don’t have to promote awareness of a specific product, but are creating desire and action for their brand.




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