From Anna Powaska:


This is a link and my response to the BIERBITZCH beer commercial:


I chose this ad because it is a perfect example of an Affective strategy approach.  Because of its  ambiguity and humor this commercial is very memorable, which is usually a main goal of a company that introduces a new product.  I haven’t seen this ad a lot but it got stuck in my memory.  Through the repetition of the BIERBITZCH band name, the ad enforces awareness of the brand.  Similarly to GEICO commercial that uses the lizard named GECO, which enables consumers memorizing the brand name, BIERBITZCH uses play on words for the same effect.  I think it is a very effective one.   



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