You nut!

From Cole Magnuson

I think this commercial came out a couple years ago, and even though i’m not a huge fan of Coke with Lime, I thought this commercial was clever. I like how they took a song or a “jingle” and used it to create an ad that would stick in people’s heads. I feel like after watching the ad once the song is almost stuck in your head. This is most likely due to the repetition of the line “put the lime in the coke, you nut”. I found the commercial affective in using the awareness form of strategy. People already know about regular Coke. But now they know about Coke with lime…you nut.

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