An Interesting Strategy

From Caitlin McKean

 

http://www.istartedsomething.com/20071230/vista-advertising-youtube/

 

 

I found this article about how Microsoft has been posting their new Windows Vista ads on YouTube along with video demonstrations made specifically for the site to showcase Vista’s features.  I think this is a smart move on Microsoft’s part because it gives PC owners and potential customers a chance to explore Vista before purchasing the product.  However, the article points out that these videos on YouTube have also made Microsoft more vulnerable to criticism about their operating system because users can leave comments regarding the videos that cannot be edited by Microsoft.  Many of these comments are negative, pointing out the flaws in Vista or describing their experiences with better systems, like Macs.  It seems to me that Microsoft took a risk here by posting Vista ads on the Internet, especially on a site that is not their own.  On the one hand, I’m sure these videos drew in way more viewers than they would have if they were only found on Microsoft’s home website, but on the other hand, when people start bashing on Vista and Microsoft as a company, they have no control over this content being shown directly alongside their ads.  Either way, I think it is always good to get consumers talking about your product, so this buzz (either positive or negative) is probably good for the company overall.   

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One Response

  1. Good post. It really is a risk, but at least they know where the criticisms are occuring and can manage and/or respond to them if they wish.

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