Stuck in Chris’ Head

From Chris Miller:


I selected this ad because every time I see it on TV, I can’t get the song out of my head for at least a day, so it obviously works on me. The resonance that song creates really works, and it works on my roommates also. Plus, I like all of the puppies, yes I’m a sucker for puppies, especially Labradors and German Shorthairs. The writers of the ad do a good job of making the puppies seem like they’re young boys that are cub scout aged. People can relate to the product if they’ve been in the scouts and been out camping and got attacked by mosquitoes. So, I believe this is a good ad because it uses the transformational method with affective and resonance strategies.



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