From Megan McMurray;



I saw this video for the first time when I attended a presentation made by Kevin Roddy, the executive creative director for BBH, an ad agency in New York. 

I just wanted to share this with the class because when I first saw it I had no idea that the Tap Project even existed. What’s more is that UNICEF created a brand that cost nothing. The Tap Project brand spread all over New York city, advertised in Times Square, on designer clothing, in restaurant windows and was represented by top chefs and celebrities. 

The brand raised over $5 million and helped over 8 million people. Watch for yourself. 




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