Power

From Douglas Kim:

I’m a soccer fan so this commercial really appealed to me on many levels. I know the intensity of the game and how it can take a drastic toll on ones voice. However, I think the real appeal to this commercial is that it was targeted towards a different demographic than what is typically seen in American Ads. The target audience was females in the soccer industry. This commercial has a strong statement saying: men are no longer the only ones screaming and yelling, losing their voices, dressing up and painting their faces, and enjoying the intense game of soccer.

I feel there is a lot of power behind this commercial because it breaks the mold from traditional soccer advertisements and feminine role of a female. Through this commercial the element of humor and surprise really pulls the audience in to see whats really behind the manly voices in these Japanese women.

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One Response

  1. This is a good commercial. Obviously it’s very funny and is fairly unique. I know that the point of the commercial is that you don’t know what’s going on in this town but I would have liked to have had more about what the ad is for in the ad. If I saw the ad on TV I would likely remember the ad but not remember exactly what it’s for, I would just know it’s about soccer.

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