It will never die

From Tim Johnson:
I remembered the WASSUUUP Budweiser campaign, and thought how much it resonated amongst guys especially. Everyone I went for a while you would here people saying WASSSUUUUP. Although it became really annoying, it was impressive how this particular campaign stuck in everyone’s head whether they wanted it there or not. This is a good example of influential advertising that captures an audience, male, and has them talking about it and repeating the campaign.


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