The (Microsoft) Office

From Megumi Fukaya

 

This Ad is microsoft office 2007. This cm is a little scaring for me, because everyone doesn’t notice fire and they are just concentrating a screen. I think this cm tries to tell how amazing a microsoft office is. Fire is very scaring and dangerous for us. We can notice fire soon when fire gets close to us. However they didn’t notice, even though fire is getting close and water is coming down them. In addition, a rescue party was concentrating a screen, too.

And I like a contrast of this cm. One is quietness which people who can’t move because of impression of microsoft. The other is bustle of fire. And music is slow and calm. I think this contrast should exaggerate how new and amazing microsoft is. 

 

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