W+K

From Lisa Feldhusen:

 

If you didn’t check out Wieden & Kennedy’s website for our first idea book assignment, then you should. I’ve spent a few hours on the website viewing their creative work, and I still feel like I’ve only seen the tip of the iceberg. This Portland-based advertising agency won Advertising Age’s Global Agency of the Year award for 2008 and has offices in Singapore, London, New York, Amsterdam and Delhi.  It’s crazy to think that Dan Wieden graduated from UO’s School of Journalism and Communication and now runs an internationally recognized ad agency with clients such as Nike, Target, Visa, Heineken, and ESPN. Their website reminds me of a sci-fi game because of its galaxy-inspired format, and it can be tricky to navigate sometimes, but the great thing is that they showcase their entire campaign for the product. For example you can watch Nike ads and also see the print version and other mediums they used for their campaign.

 

Here’s the website link:  If you didn’t check out Wieden & Kennedy’s website for our first idea book assignment, then you should. I’ve spent a few hours on the website viewing their creative work, and I still feel like I’ve only seen the tip of the iceberg. This Portland-based advertising agency won Advertising Age’s Global Agency of the Year award for 2008 and has offices in Singapore, London, New York, Amsterdam and Delhi.  It’s crazy to think that Dan Wieden graduated from UO’s School of Journalism and Communication and now runs an internationally recognized ad agency with clients such as Nike, Target, Visa, Heineken, and ESPN. Their website reminds me of a sci-fi game because of its galaxy-inspired format, and it can be tricky to navigate sometimes but the great thing is that they showcase their entire campaign for the product. For example you can watch Nike ads and also see the print version and other mediums they used for their campaign.

 

Here’s the website link:  http://www.wk.com. You may find ideas to help with the portfolio assignment.

 

I discovered that Dan Wieden is a board member and supporter of the American Indian College Fund, and his agency has done some work for their foundation that is very inspiring. The ads tell a story about life on reservations, and it is one of the few campaigns that I’ve seen that focuses on values. It’s very moving to see what ads can be like if they are based on a values instead of the  benefits and attributes of supporting/using a brand. Wieden & Kennedy also created an impressive tagline: educating the mind and spirit. It’s simple, wholesome and effective in my opinion.

 

Here are my favorite ads for broadcast and print mediums:

 

http://www.wk.com/#/works/211/

http://www.wk.com/#/works/212/

http://www.wk.com/#/works/398/

http://www.wk.com/#/works/210/  – this ad uses a Native American parable to illustrate their point – a technique we discussed in class. 

Maybe some of you will be working for this agency someday!!

 

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