From Sakiko Seki:

This is a first 4 version of a TV ad of a loan company “Aiful.”
This ad was really popular because they used acute little chiwawa and chiwawa became a popular pet in Japan.
Also, a gap of Japanese traditional strict father being attracted by a cute chiwawa was funny for a lot of people.
From the third ad, because the ad was popular enough, the ad company created the story without words.
However, it is really easy to understand the message of “think before acting.”
The first two ad’s message was “need money? use Aiful.”
It is interesting that they changed the theme for the customers who are trying to use loan.


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