From Adam Ryan


Last week we spoke about the benefits and detriments of advertising spoofs and parodies.  This high quality parody, although a complete reversal of the Dove commercial, has a positive effect.  Dove is still pitched because the humor is lost without the original.  I hope that parodies will continue exist in the advertising world.  In my opinion, these spoofs only lessen the advertising costs as audiences become more and more fragmented.


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