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This is a blog for class member of J340, Principles of Advertising.

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One Response

  1. I really like the feeling of this particular ad. The slow-mo direction coupled with the deliberately cheezy baby-makin music makes for a very dramatic over the top effect. The end result is both silly yet debonair portrayal of GQ. (ya gotta love the part when he hits her nose and she’s all bloody. roflmao!) Normally when I think of gq I think of a superficial and pretentious magazine. This ad has swayed me to look at gq differently however because in a sense it uses humour to humble itself and admit that the ideal man is just a fallacy. If anything I think this ad fits in the affective category because of its use of humour to persuade.

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