Tool?

From Katharine Strother

This ad for Pepsi aired during the Super Bowl. Poor Justin Timberlake, he’s a tool in this ad. I think its hilarious how they use slapstick humor and basically beat Justin up to promote Pepsi Cola. Especially at the end when he gets knocked out by the plasma screen TV. Whether or not you like his music, its easy to like this ad. One, if you hate him, he gets beat up. Two, if you like him, you get to see his smiling face at the end. Other celebrities in this ad include Tony Stewart (who almost runs over Justin). The ad is funny, keeps your attention, and even invokes sympathy when he keeps crashing into the mailbox. I always enjoy seeing this ad, even months after its debut.

First Mrs. Butterworth, Then…

From Valerie Riffe:
I was thinking about how Geico has several different ads running for their ad campaign and whether or not that is an effective way to get their message across. I know that there most recent ad has sort of a animal planet feel to it with the British explorer that follows the gecko around doing normal gecko things. But this ad for Geico is my favorite probably because of the use of the Cabbage Patch Kid in the commercial. It makes no sense to use the Cabbage Patch Kid, but I love the fact that they used the affective strategic approach and used humor. Go Cabbage Patch Kid!

Lime in your beer?

From Andrew Rossi:

I have seen this ad a couple times now, as it seems the fad for this summer in the beer industry is lime-flavored beers. This is an advertisement for Bud Light Lime, and I found it interesting the way in which they are presenting it in the commercial. The first thing that jumps out to me is the music, which I found out is the sound of Santogold. Santogold is a black multigenre artist who dabbles in hip hop, R&B, and even Latin music, like in this case. Another strategy I notice in the commercial is how the camera seems to emphasize an off-color and almost greenish lighting. Furthermore, I find it interesting that many of the actors used for the commercial have an exotic appearance. All these things (sight, sound, movement, etc) seem to work together perfectly to form a aesthetically pleasing commercial. Also, it is important to note that alluding to summer fun can be a very strong advertising strategy. While I am still unsure how successful this lime marketing ploy will be, I think this style of advertising will prove effective, especially among college aged consumers.

From Sakiko Seki:

This is a first 4 version of a TV ad of a loan company “Aiful.”
This ad was really popular because they used acute little chiwawa and chiwawa became a popular pet in Japan.
Also, a gap of Japanese traditional strict father being attracted by a cute chiwawa was funny for a lot of people.
From the third ad, because the ad was popular enough, the ad company created the story without words.
However, it is really easy to understand the message of “think before acting.”
The first two ad’s message was “need money? use Aiful.”
It is interesting that they changed the theme for the customers who are trying to use loan.

DQ

From Mackenzie Pulliam:

 

I thought that these two commercials were really funny because who would have thought that ice cream treats could be advertised in a sexual way. Using sex and humor is what keeps your attention. Giving the soft serve and waffle bowl personalities and having them be in a relationship is clever! I think that using humor is a great way to keep people’s attention, especially when the first thing people want to do is change the channel when a commercial comes on. These ads bring you in and keep your attention because you want to know what the final outcome is. Dairy queen has done a few ads where humor was incorporated such as the brownie batter blizzard. It seems like getting the shock factor and humor incorporated makes people stick around to watch the whole ad and has Dairy Queen apart from other ice cream/dessert shops where they just explain the ice cream! Although slightly odd to see the waffle bowl sexily spraying whip cream on himself for the soft serve or someones tongue being ripped off, it is still funny and makes me want to go get a waffle bowl sundae or blizzard from Dairy Queen! 

Alex wants to know!

From Alex Orr:
I have been obsessed with Weiden and Kennedy ever since I had the opportunity to job shadow one of their assistant creative directors on the Nike account during spring break. This visit made me choose advertising as a career because of the workplace environment and creativity. I know that W+K just had a post but I thought that there in-house ad school was something that was pretty interesting. The W+K12 school is very competitive, which is representative of the workforce in general. It is a pretty special opportunity because it’s a school where you get to work with an industry leader and create stuff on real accounts. You produce spots that will be used publicly in an environment that is educational. I have been thinking about this subject of where to apply after school quite a lot lately, even though I am only finishing my sophomore year. W+K is my dream job and I know that it is one of the best and hires the best. This keeps me motivated to produce quality work. Also they get to bring their dogs into work with them and that is pretty cool.


So my questions are:
What is your dream job in advertising (if that is your area)?
What is it about advertising that you like most?
Are you thinking about what agencies you would like to apply to?

Priceless

From Keiichi Hashimoto

 

 

 

These two are TV advertisements of Mastercard. The above is made for U.S.A market. And the bottom one is for Japanese Market. As these two ads show, they are good exmaple that one client uses the same theme and key phrase in the different country. I think this is very interesting because usually tastes of advertisements should be different from country to country to be fit for their own culture. So we can see that the main theme and key phrase used in these ads, ‘priceless’, is very strong as the catch copy.